Blowpro, the company known as the “blowout experts,” has recruited its first-ever celebrity ambassador – actress and singer Lucy Hale, known for starring in the television series Pretty Little Liars.

Hale will engage fans at events with the brand’s key retail partners, including Ulta and Nordstrom.

Basim Shami, CEO and Owner of blowpro and CEO of Farouk Systems, Inc., commented, “Lucy is a young and talented actress and musician – she is well connected to her fans on Instagram and social media. We found Lucy to be a perfect partner – she is so versatile, has gorgeous hair and she’s always changing up her style. Collaborating with her will allow blowpro tap into a younger, plugged in audience, which is an area we are looking to grow.”

The “Lucy Hale Hearts blowpro” campaign will feature Hale with three styles, a beach wave, braided up-do and smooth blow-out. All looks were created using blowpro’s styling tools, including the titanium blow dryer; and products such as faux dry dry shampoo and textstyle dry texture spray. The campaign was shot by photographer Amanda Friedman and videographer Matthew Pappas.

View scenes from the campaign on blowpro’s youtube channel.